Looking over the press release for Shaftesbury’s new co-production with Stockhom’s “The Company P” (more about that later!), I came across a mention of their award-winning program, “The Truth About Marika.”

The show combined elements of web video that emerged online before an episode, an episode, a “live debate” with experts afterwards that were actually pre-taped, and clues hidden in the episodes themselves, which were inserted near-subliminally, and could be found using online software. The clues took audiences into a virtual gaming network that involved location-based assignments, and an archive of online video. The project won an international Emmy in 2008.

Take a look at the video above for more details. “The Company P” was also involved in Endgame’s interactive feature.