There’s something about hardcore fandom that requires the most dedicated of followers to create interpretations, renderings and other miscellany to show other fans and people involved with the show/movie/meme. Why do people paint a picture of a photo? Why do they photoshop a pair of characters together in a love montage? Why do people create gifs? The answer doesn’t matter, but it doesn’t keep people from doing it anyways.
So while “Game of Thones” has been the subject of many a meme (Stupid Ned Stark is the best) on tumblr, it appears that the show has realized they need to reach out to the tumblr community (because the audience is there), and has given them some unique content.
“Game of Thrones” has finally made an official tumblr account, “Cast a Large Shadow,” and they’re using it as the place where fan art comes to be loved and adored. From the tumblr so far, they are asking for Halloween costumes (Daenerys in particular), oil paintings, music, etc. As you can see, they have a nice big submit buttton, a “fan identification” bar, and a very on-world call for questions (“Send a Raven.”)
This is a really, really great use of a dramatic series and social media, choosing a good niche for an outlet, and letting fans be a part of it.