To promote their new series, “The River,” ABC launched “Exploretheriver.com,” an interactive experience when pointing-and-clicking on various objects revealed videos, photos, “scares” and tweets related to “The River.” It also connects with your Facebook, and will give you a mission to look for your friends around the boat, as well as pull in a few of your photos. 

While it looks really awesome, and includes lots of interesting videos, the only problem I have with it, is that the “Find your friends” element just seems really shoe-horned in there, and in finding out more about the show, the “FB Connect” element seemed unnecessary. But despite that, it does a great job at introducing sets from the series, as well as some of the bigger mysteries about “the source,” as well as being true to the show’s aesthetic.

(Source: exploretheriver.com)