Posts tagged "distrocasting"

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One of the interesting questions in the medium term, is what is the role of the broadcaster any more in a world where you can set up an on-demand, pay-per-view channel as a very small operation?

-  Gary Hayes, “ABC Executive Producer of Multiplatform TV” at the Media 140 conference in Perth

(Source: Yahoo!)

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Television is not a device, but rather an experience. And an experience that largely takes place in the hearts and minds of the people at the other end of the storytelling.”

“Distribution is not all that matters. It is fundamentally important if you can’t get the content.. but it’s not the distribution method that defines the experience… It’s the thing that should disappear into the background, and that you completely forget about.”

“It’s not about gimmicks, it’s about great storytelling.

- Canadian MGM President, Television Group and Digital Roma Khanna, at 2012 MIPCube
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It’s not differentially important to me that anyone watches this show at any certain time. People will be discovering this show for the first time over the next several years, the same way they’re discovering Mad Men for the first time on Netflix today.

- Netflix’s chief content officer, Ted Sarandos, talking about the release strategy for “Lilyhammer,” and their other original comedy. I call this kind of release schedule “Distrocasting.” Broadcasting distribution.

(Source: Fast Company)

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When TV creates shows that are iconic, and these shows are properly deployed, through technology that allows them to be watched whenever and wherever they want, TV gains the power to work with the web rather than against it.

- AMC President and CEO Josh Sapan, MIPTV 2012
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Broadcasting is dead. There is only Me-to-Youcasting. We are the ‘Me’, and we see the ‘You’ as being hundreds of millions of socially engaged viewers on a multiplicity of devices.

- CEO Avin Yuon, Looflirpa Studios via MIPblog