The first wave of second screen can be defined as enriching TV shows with a second-screen experience. TV leads, online follows. TV the first screen, online the second – the companion app. And in quite a few cases (more than I would deem healthy) ‘gamification’ is sprinkled on these second-screen experiences – points, badges, levelling up. It may jazz up the mundane act of checking in on a show or recognising an ad, but it doesn’t a game make.

- Jeroen Elfferich, “TVification of gaming”

(Source: c21media.net)