For ABC’s new series, “Don’t Trust the B—— in Apartment 23,” someone working on the site is having a lot of fun with the show. One example of this is the gallery of memorabilia collected by the fictional James Van Der Beek during the series.
Offerings are a little light right now, considering that only two episodes have aired, but what they do have is perfect for something like “Apartment 23,” as it gives an expanded look at the world of the series, while also being funny! (It is a comedy after all).
For example, the two selections up right now tie directly into the first two episodes, and are fun little things that build on elements from the series. The first is a what a listing for JVDB’s curriculum would have looked like, the second is an illustration of his costume for a strange commercial.
The reason I ultimately think it “works,” is that I’m intrigued enough by what they pick out, that I’m definitely coming back to the show’s site to see what they post next. Heck, maybe I’ll even “like” it on Facebook!