This blog has been created to specifically highlight examples of “Transmedia” execution within the realm of “Television.”
“Transmedia” is a big word to define — some would argue it’s meaningless. It can be related to a form of marketing, it could be considered a new name for an old form of web content, or it could be something else that we don’t even really see in practice yet. What I see it as the expansion of a traditional media, such as movies or episodic television, into non-traditional platforms, from books to video games to webisodes. Here, I want to focus mostly on is how that appears in relation to TV, and highlight examples of what that could be — and what it is.
Personally, I come originally from a background in journalism, working first for Canada’s CTV News organization as a web writer, followed by several years working with the sites for CTV’s television properties. I currently work with Canada’s public broadcaster, CBC, with their interactive team related to its dramatic and comedic programming.
This blog is completely independent of the views of my employer or my employers in the past, is not endorsed by them, and is wholly my own viewpoint on “transmedia” and “television.” It may highlight some of their work, but anything written here is purely editorial on my behalf and does not indicate anything related to them in any way.
This is just me, and my thoughts about TV.
I love TV. I love watching it. And I love the internet. This is where those things meet.
Follow me on twitter here: @tyronewarner
My other blog is my blog here: tyronewarner.com
Get in touch with me here: firstname.lastname@example.org